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    Please use this identifier to cite or link to this item: http://ccur.lib.ccu.edu.tw/handle/A095B0000Q/650

    Title: 油品通路經營績效之研究;A study on operating performance of gasoline distribution channel.
    Authors: 李松霖
    Contributors: 會計與資訊科技學系碩士在職專班
    Keywords: 油品通路;迴歸分析;經營績效;Gasoline distribution channel;Regression analysis;The operating performance
    Date: 2017
    Issue Date: 2019-07-17
    Publisher: 會計與資訊科技學系碩士在職專班
    Abstract: 油品通路市場加油站在自由化之後,從初期的通路爭奪戰,歷經高油價期間政府因應通貨膨脹之壓力,限制中油既有供油策略,取消各項優惠,及相關法令規章的改變,墊高加油站經營人力及營運成本,然後又因原油供需失衡,油價下跌所產生利潤縮減等,讓加油站業者經歷一次又一次重新洗牌的經營困境。本研究取自個案公司的油品銷售相關數據進行實證研究,利用SAS統計軟體為輔助工具,以相關性分析來檢定各變數之關聯,用迴歸分析探討自變數與經營績效的解釋能力,來找出加油站經營績效的決定因素,同時指出研究之限制,及對未來研究者與加油站管理者提出建議。研究結果顯示(1)在財務構面間接及直接行銷費用的投入僅部分支持與經營績效呈正相關之假說。(2)在顧客構面汽機車加油站來客數及汽柴油日均發油量均與經營績效呈顯著正相關。(3)在營業特性加油站營運年數與經營績效呈顯著正相關。(4)在站點區位加油站同馬路同方向競爭站點數與經營績效呈顯著負相關。(5)在加油站之站長特質站長年資與經營績效呈顯著正相關。關鍵字:油品通路、迴歸分析、經營績效
    The operation of the gas station after the liberalization of the market from the initial channel battle, to the high oil prices suffered by the reduction during this period. And then changes in the relevant laws and regulations of the government to increase the manpower and operating costs of gas stations. Finally because of the imbalance between supply and demand of crude oil brought a fall and reduce the profits. So that the gas station operators experienced again and again to re-shuffle the operating difficulties.This study is taken from the T company's oil sales data for empirical research, we use the SAS statistical software as an auxiliary tool to test the correlation of variables by correlation analysis. We also use regression analysis to explore the explanatory power of the independent variables and management performance. The determinants of the performance of the gas station, the limitations of the study, and suggestions for future researchers and gas station managers.The results show that: (1) The indirect and direct marketing costs of investment only partially support the hypothesis that business performance is positively correlated in the financial aspect. (2) There is a significant positive correlation between the customer number and average daily fuel consumption in the customer aspect. (3) There is a significant positive correlation between the business years and the performance in business characteristics. (4) There is a significant negative correlation between the number of gas stations competing with the road in the site location and the performance of the stations. (5) The station master 's seniority has significant positive correlation with the operating performance in the gas station.Key word:gasoline distribution channel,regression analysis,the operating performance
    Appears in Collections:[會計與資訊科技研究所] 學位論文

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