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    Please use this identifier to cite or link to this item: http://ccur.lib.ccu.edu.tw/handle/A095B0000Q/631

    Title: 網路創業成功關鍵因素之研究─以教育部U-start計畫獲補助新創公司之Facebook粉絲專頁為例;A Study of Key Factors for Success of Internet Venturing : A Case of Subsidized Start-ups by U-start Plan via Facebook Fan-pages
    Authors: 鄒涵;ZOU, HAN
    Contributors: 經濟系國際經濟學研究所
    Keywords: 網路創業;忠誠度;粉絲專頁;Internet venturing;Loyalty;Fan-page
    Date: 2017
    Issue Date: 2019-07-17
    Publisher: 經濟系國際經濟學研究所
    Abstract: 本研究旨在刻畫出良好評斷出網路創業成功關鍵要素之方法,在網路社群平台蓬勃發展下,冀望能在未得知該公司營利數據資料下,仍可藉由網路社群的經營與發展勾勒出其創業之成功程度以及影響成功的關鍵因素。 此次研究以「大專畢業生創業服務計畫」中獲補助新創公司之Facebook粉絲專頁作為探究網路創業成功的樣本,共75家新創公司之有效樣本,並定義「粉絲專頁主頁按讚人數」為衡量「成功」的標準。計量分析方法以普通最小平方法為主,並使用主成分分析法作為第二種評估資料的作法。 研究蒐集各新創公司粉絲專頁的按讚數、留言數、分享數、貼文數四個主要衡量成功的指標。本研究將蒐集的四個指標作為量化屬質文獻中的創新度、忠誠度之憑據,發展出本研究的創新度與忠誠度,並加入資本額、經營存續時間後提出研究假說,再採線性結構方程式驗證之。研究結果顯示:(1)創新度正向顯著影響成功;(2)忠誠度正向顯著影響成功;(3)資本額負向不顯著影響成功;(4)經營存續時間正向不顯著影響成功。 研究主要貢獻在於除提供問卷調查之外的一種新方法─蒐集網路行為之數據,透過蒐集使用者在Facebook上按讚數、留言數、分享數,讓研究能夠更直接地觀察使用者的行為,再透過不同的行為去找出使用者的偏好,最後透過偏好進行分析。
    This research studies the key factors for success of internet venturing,hoping to find the effect of key factors on the degree of success without observing income data of companies. The data used in this research are Facebook Fan-pages of Subsidized Start-ups by U-start plan. There are seventy-five samples of companies in the data set. The research defines Home-page Like Count as Success, and uses ordinary least squares and principal components analysis as research methods. The research collects four main indexes, which are Like Count, Share Count, Comment Count, and Post Count. The purpose of the research is first to quantify Loyalty and Innovation that both have been discussed by former scholars, and then to develop new explanatory variables belonging to our own. Moreover, the research adds Capital and Duration Time to the linear regression to analyze their effects and comes up with six hypotheses. The results are: (1)Innovation has significantly positive impact on Success. (2)Loyalty has significantly positive impact on Success. (3)Capital has negative impact on Success with no significance. (4) Duration Time has positive impact on Success with no significance. The main contribution of the research is to provide a new method, which is collecting data on network site besides filling questionnaires. By collecting Like Count, Comment Count and Share Count that revealed on Facebook Fan-pages, the research directly observes actions made by Facebook users. Also we can figure out the different preferences of Facebook users through their actions. Finally, the research can generate the conclusion by Facebook users' preferences.
    Appears in Collections:[經濟系國際經濟學研究所] 學位論文

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