影響購物APP持續使用之因素研究;A Study on the Factors Affecting the Continuance Use of Shopping APPs

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Title:	影響購物APP持續使用之因素研究;A Study on the Factors Affecting the Continuance Use of Shopping APPs
Authors:	黎旭崴;LI, HSU-WEI
Contributors:	資訊管理系研究所
Keywords:	行動購物APP;資訊系統接受後持續使用模式;持續使用意圖;Mobile shopping APP;A Post-Acceptance Model of IS Continuance;Continuance use intention
Date:	2017
Issue Date:	2019-07-17
Publisher:	資訊管理系研究所
Abstract:	本研究想探討的是使用者對於行動購物APP之持續使用因素，以「資訊系統接受後持續使用模式」作為基礎，加入「個人化」、「習慣性」探討使用者對於行動購物APP之知覺有用性以及持續使用意圖的影響；加入「意外性」、「喜悅」來探討使用者對於行動購物APP之滿意度、確認程度還有持續使用意圖的影響。本研究透過網路問卷來進行樣本資料收集，研究對象為有使用行動購物APP之經驗者，總共收到477份有效問卷，透過統計軟體SPSS 22.0與Smart PLS 3.2.6對樣本資料作數據分析驗證，研究結果如下所示：1. 個人化對習慣性與知覺有用性有正向顯著的影響。2. 確認程度對滿意度、知覺有用性與喜悅有正向顯著影響。3. 意外性對喜悅程度有正向顯著的影響。4. 習慣性對持續使用意圖有正向顯著的影響。5. 知覺有用性對滿意度與持續使用意圖有正向顯著影響。6. 滿意程度對持續使用意圖有正向顯著的影響。 This study explores the factors affecting the continuous use of shopping APP, based on the "A Post-Acceptance Model of IS Continuance" and join the "personalization", "habitual" to explore the user for the action shopping APP's perceived usefulness and continuance use intention. Add "unexpected", "delight" to explore user for the action shopping APP user's satisfaction and user's confirmation and continuance use intention.This study collects sample data from a web-based questionnaire. A total of 477 valid questionnaires were collected and data analysis by SPSS 22.0 and Smart PLS 3.2.6. The results are as follows:1.Personalization is positive relationship to habitual and perceived usefulness.2.Confirmation is positive relationship to satisfaction, perceived usefulness and delight.3.Unexpected is positive relationship to delight.4.Habitual is positive relationship to continuous use intentions.5.Perceived usefulness is positive relationship to satisfaction and continuance use intention.6.Satisfaction is positive relationship to continuance use intention.
Appears in Collections:	[資訊管理系研究所] 學位論文

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