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    Please use this identifier to cite or link to this item: http://ccur.lib.ccu.edu.tw/handle/A095B0000Q/500

    Title: 無實體電子發票持續使用之動機探討;Understanding the Motivational Factors to Continuously Use the Non-Entity E-Invoice
    Authors: 賴以晟;LAI, YI-CHENG
    Contributors: 資訊管理系研究所
    Keywords: 內在動機;動機理論;持續使用;無實體電子發票;外在動機;Intrinsic Motivation;Motivation Theory;Continuous Use;Non-Entity E-Invoice;Extrinsic Motivation
    Date: 2017
    Issue Date: 2019-07-17
    Publisher: 資訊管理系研究所
    Abstract: 隨著環境保護的意識不斷加強,電子發票的推動已然成為世界的趨勢,台灣於2010正式推動電子發票,時至今日已推廣至使用載具儲存無實體電子發票,然而載具使用率卻不如預期。其中,部份民眾嘗試使用數次之後即不再使用。因此,本研究欲了解哪些因素會影響一般民眾持續使用無實體電子發票。本研究以Deci and Ryan (1985)所提出之動機理論中內外在動機作為理論基礎,探討一般民眾對於無實體電子發票持續使用之內外在動機影響因素。本研究利用網路問卷調查的方式,發放於社群平台以及相關討論版,共計回收560份問卷,有效問卷共361份,有效樣本率為64.46%。研究結果顯示,電腦自我效能、認知易用性、相容性、信任、時間便利性以及環境態度等對無實體電子發票持續使用有正向顯著影響;個人創新、社會影響、認知風險、獎賞對無實體電子發票持續使用並無顯著影響。最後,本研究針對實務面與學術面提出具體之建議與未來研究方向。
    With the growing awareness of environmental protection, the promotion of e-invoices has become the world's trend. The official promotion of non-entity e-invoices to use vehicles to store non-entity e-invoices launched in Taiwan in 2010, However its vehicles usage is not as good as expected. Some of these people try to use it several times and then no longer use it again. Therefore, this study is aimed to understand what factors will affect the individual's continuous use of non-entity e-invoices. This study conducted a research model based on the Motivation Theory proposed by Deci and Ryan to explore the intrinsic and extrinsic motivational factors to continuously use non-entity e-invoices. Three hundred and sixty one effective responses were collected to empirically test the model. The analytical results indicated that computer self-efficacy, perceived ease of use, compatibility, trust, time convenience, and environmental attitude positively affect user continuous use of non-entity e-invoices. Finally, this study concludes with useful recommendations for academics and practitioners.
    Appears in Collections:[資訊管理系研究所] 學位論文

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