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    Title: 影響行動即時通訊軟體APP持續使用之因素研究;A Study on the Influencing Factors of Continuous Usage Intention of Mobile Instant Messaging APPs
    Authors: 蔡毓萍;TSAI, YU-PING
    Contributors: 資訊管理系研究所
    Keywords: 顧客價值;使用者體驗;認知移動性;認知互補性;使用者滿意度;持續使用意圖;Customer Value;User Experience;User Satisfaction;Perceived Mobility;Perceived Complementarity;Continuance Usage Intention
    Date: 2016
    Issue Date: 2019-07-17
    Publisher: 資訊管理系研究所
    Abstract: 在現今時代裡,由於網路快速發展,智慧型裝置與個人行動網路也日漸普及。因為行動網路普及的關係,現代人常常透過行動即時通訊軟體APP來傳遞訊息。在這個時代,人們常常使用行動即時通訊軟體APP來傳遞訊息。行動即時通訊軟體APP開發者亦把影響使用者持續使用的影響因素視做一個在開發過程中需被納入考慮的重要策略。本研究以Deng, Lu, Wei and Zhang (2011)建立的顧客價值與滿意度關係之模型為基礎架構,並整理過去使用者滿意度與持續使用意圖相關研究,延伸此模型並修改成適合本研究之情境,之後加入認知移動性及使用者體驗及認知互補性來探討使用者持續使用即時通訊軟體APP的影響因素,並使用問卷調查法來驗證假說。有效問卷共計有524份,並使用結構方程式(SEM)來進行資料分析。結果表明,使用者體驗、功能性價值、情緒性價值與認知互補性會正向影響使用者滿意度,使用者體驗會正向影響功能性價值、情緒性價值、社會性價值與持續使用意圖,使用者滿意度與認知移動性會正向影響持續使用意圖。
    In today's era, smart devices and personal mobile networks have become increasingly popular due to the rapid growth of the Internet. Because of the popularity of mobile networks, people often use mobile instant messaging software APP to deliver messages. An APP developer needs to take the factors affecting users' continuous usage of the APPs into consideration in order to develop popular apps. Based on the model proposed by Deng, Lu, Wei, and Zhang in 2011, which addressed the relationship between customer value and user satisfaction, this study included perceived mobility, user experience, and perceived complementarity to explore the factors that affect users' continuous usage intention of instant messaging software (APP). A questionnaire survey was conducted to validate the hypotheses.524 valid responses were collected and analyzed with structural equation modeling technique. The results showed that user experience, functional value, emotional value, and perceived complementarity had positive effects on user satisfaction. User experience had a positive impact on functional value, emotional value, social value, and continuous usage intention. User satisfaction and perceived mobility had positive impacts on continuous usage intention.
    Appears in Collections:[Graduate Institute of Information Management] thesis

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