人際互動對社會資本及健康的影響-以地理定位擴增實境遊戲為例;The Effects of Interpersonal Interaction on Social Capital and Health – A Case Study of Location-Based Augmented Reality Games

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Title:	人際互動對社會資本及健康的影響-以地理定位擴增實境遊戲為例;The Effects of Interpersonal Interaction on Social Capital and Health – A Case Study of Location-Based Augmented Reality Games
Authors:	王藝惠;WANG, YI-HUI
Contributors:	資訊管理學系碩士在職專班
Keywords:	社會資本;人際吸引力;地理定位擴增實境遊戲;健康;Interpersonal attraction;Location-based augmented reality games;Social captical;Health
Date:	2017
Issue Date:	2019-07-17
Publisher:	資訊管理學系碩士在職專班
Abstract:	地理定位擴增實境(LBS+AR)遊戲已成為主要的娛樂之一。本研究探討了LBS+AR遊戲玩家的社交互動如何影響社會資本和健康。根據遊戲市場研究報告指出，遊戲的社交互動對玩家很重要，也是參與遊戲最大的動機之一。LBS+AR遊戲具有一些獨特的特色（如移動性），它可以使玩家面對面互動，產生更友好的社交關係。本研究採用網路問卷調查法，蒐集到647份有效問卷（43.4％的女性），並以結構方程模式來驗證研究模式內各變數間的影響關係。研究結果：透過因素分析顯示四個人際吸引力要素：能力、接近性、相似性、熟悉度都具代表性；人際吸引力對玩家的結合型社會資本與橋接型社會資本有顯著的正向影響；結合型社會資本與橋接型社會資本對玩家的心理和社交健康有顯著的正向影響。研究結果對學術理論與實務面都有良好的啟示。 LBS+AR game have become a major form of entertainment. The present study examines how LBS+AR game how player's social interaction associated with social capital and health. Gamers report that the social side of gaming is important to them and one of the strongest motivators to engage in gaming. LBS+AR games has some unique affordaneces (e.g., mobility), It makes players face to face interaction and has more friendly social relations.This research adopted the questionnaire survey, data for this study were collected from 647 LBS+AR games players(43.4 percent woman) and used structural equation modeling to validate the influential relationship among the variables in the research model. The result of study indicated: (1) four interpersonal attraction elements were identified through factor analysis based on survey data: ability, proximity, similarity, familiarity (2) interpersonal attraction has positive impact on player’s bonding social capital and bridging social captial; (3) player’s bonding social capital and bridging socal captial has positive impact on player’s mental and social health; The results of study on the aspect of academia and the aspect of management practice both had good implications.
Appears in Collections:	[資訊管理系研究所] 學位論文

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