| Abstract: | 摘要 本研究旨在探討水域活動參與者涉入程度、休閒效益與滿意度之間的關係，利用自編問卷，以2017年3-4月在台南四草舟屋水域活動參與者為對象，採便利抽樣方式進行調查，探討不同背景參與者在涉入程度、休閒效益與滿意度的差異，及涉入程度、休閒效益與滿意度之間的關係。 研究結果發現：一、不同背景變項參與者在涉入程度與休閒效益上皆無顯著差異，僅在滿意度發現31-40歲及國中學歷參與者有較高滿意度。二、涉入程度中的「自我表現」最能有效預測休閒效益，其次為「中心性」。三、涉入程度中的「自我表現」最能有效影響滿意度，其次為「吸引力」，而「中心性」為負向影響。四、休閒效益中的「社交效益」最能有效影響滿意度，其次為「心理效益」，再者「生理效益」。 研究顯示，四草舟屋水域活動參與者大多為第一次體驗，在活動過程中感到自我滿足與實現，並同時感受活動使其釋放平時累積的壓力，進而感受到生理、心理與社交上的效益，最後對四草舟屋有良好的滿意度。在立式划槳部分，屬於較新穎的休閒運動項目，加上水域場地較小的限制，參與人數較少。 四草舟屋水域活動參與者多以團體及學生族群，本研究建議四草舟屋可以多配合國、高中與大專院校之學校社團與課程，在活動上加入更多的對抗競賽，增加團體間的互動，以提升滿意度，吸引更多學生族群；在未來行銷方面能增加水域活動的曝光度來吸引更多大眾前往體驗。關鍵詞： 水域活動、涉入程度、休閒效益、滿意度、獨木舟、立式划槳
Abstract This study focused on the relationships among involvement, leisure benefit and satisfaction of water activity. Subjects were recruited from the participants of the Sihcao Boat House in Tainan by convenient sampling during March and April of 2017. The study examined the relationships of involvement, leisure benefit and satisfaction, and the differences of involvement, leisure benefit and satisfaction by demographics. The study found,1.There was no significant difference of involvement or leisure benefit by demographics. Participants of 31-40 years old and junior high school education level had higher satisfaction. 2.The “Self Expression” factor of involvement predicted leisure benefit best, followed by the “Centrality” factor. 3.The “Self Expression” factor of involvement positively predicted satisfaction best, followed by “Attraction”, and “Centrality” had a negative impact.4.The “Social Benefit” of leisure benefit positively predicted satisfaction best, followed by “Psychological Benefit” and “Physiological Benefit” . The results indicated that most participants visited Sihcao Boat House for the first time. During the activities, the participants felt self-satisfaction and complement, released their daily pressures, experienced physiological, psychological and social satisfaction, and generally high satisfaction with the Sihcao Boat House. Most participants visited Sihcao Boat House in groups or being organized by schools. It suggests that Sihcao Boat House could cooperate with schools or student clubs, add more competitive elements in the activity, and increase the interaction between participants to raise customer satisfaction. More exposure of Sihcao Boat House and water activities may attract more potential customers. Key Words：Aqua Activities, Leisure Involvement, Benefit, Satisfaction, Canoe, Stand Up Paddle board |
