雇主品牌、組織人才吸引力及求職者應徵意圖之研究;A study on employer brand, organization talent person attraction and job pursuit intention

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Title:	雇主品牌、組織人才吸引力及求職者應徵意圖之研究;A study on employer brand, organization talent person attraction and job pursuit intention
Authors:	張佩芳;CHANG, PEI-FANG
Contributors:	勞工關係學系碩士在職專班
Keywords:	雇主品牌;人才吸引力;應徵意圖;Employer Brand;Organization Attractiveness;Job Pursuit Intention
Date:	2017
Issue Date:	2019-07-17 10:45:59 (UTC+8)
Publisher:	勞工關係學系碩士在職專班
Abstract:	在全球國際化的時代，如何搶到好人，越來越多的企業意識到想要找到優秀人才，並建立屬於自己獨特的雇主品牌，以有效吸引潛在優秀員工青睞，創造競爭優勢，而將雇主品牌結合人力資源管理以達到增加優秀人才願意主動前往求職之目的，因此，本研究探討雇主品牌、組織人才吸引力和應徵意圖之間的關係。　　本研究以上班族轉換跑道時，其求職意願是否仍受雇主品牌和組織人才吸引力之影響；另外，關注組織人才吸引力是否會對雇主品牌和求職者應徵意圖之間具有中介效果。問卷受訪對象以上班族為主，合計本研究回收190份問卷，扣除缺漏嚴重等無效樣本10份，有效樣本數180份。　　依本研究結果發現：一、雇主品牌對人才吸引力具有顯著正向影響二、雇主品牌對應徵意圖具有顯著正向影響三、人才吸引力對應徵意圖具有顯著正向影響四、人才吸引力在雇主品牌與應徵意圖間具有完全中介效果　　依據研究結果，本研究提出具體結論和研究意涵供後續研究參考。 In the globalization trend, grasping talent has become a critical issue nowadays. In order to attract outstanding talents and create its own competitive advantage, more and more organization has realized the need of building up its unique Employer Brand and combining it with Human Resource Management. As a result, this study focuses on the relations among Employer Brand, Organization Attractiveness and Job Pursuit Intention.The study is trying to find out whether Job Pursuit Intention will be influenced by Employer Brand and Organization Attractiveness. In addition, it focuses on whether Organization Attractiveness has a mediating effect between Employer Brand and Job Pursuit Intention. The main participants were organization employees. 190 copies of questionnaire were responded. After excluding 10 invalid questionnaires, there are 180 valid questionnaires remaining.Below are the findings of this study:(1)Employer Brand has significantly positive effect on Organization Attractiveness.(2)Employer Brand has significantly positive effect on Job Pursuit Intention.(3)Organization Attractiveness has significantly positive effect on Job Pursuit Intention.(4)Organization Attractiveness has fully mediating effect between Employer Brand and Job Pursuit Intention.Finally, concrete conclusions and recommendations are provided based on the research results as the references for the practice.
Appears in Collections:	[勞工關係學系] 學位論文

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