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    Please use this identifier to cite or link to this item: http://ccur.lib.ccu.edu.tw/handle/A095B0000Q/707

    Title: 網路謠言的第三人效果研究 ─政治謠言 vs. 娛樂謠言;The Third-Person Effect on Internet Rumors – Political Rumors vs. Showbiz Rumors
    Authors: 簡夢嫺;CHIEN, MENG-HSIEN
    Contributors: 傳播學系電訊傳播研究所
    Keywords: 網路謠言;娛樂謠言;政治謠言;涉入度;社會距離;第三人效果;Internet rumor;showbiz rumor;political rumor;issue involvement;social distance;third-person effect
    Date: 2017
    Issue Date: 2019-07-17 09:47:25 (UTC+8)
    Publisher: 傳播學系電訊傳播研究所
    Abstract:   網路謠言案例在現代社會上層出不窮,且網路謠言具有網路的超連結、互動、隱匿等特性,使得網路謠言更容易流通與具有影響力。而網路謠言輕者造成社會大眾困擾,嚴重者更會造成社會動盪不安,並危及整個國家穩定。  本研究採取網路問卷調查法,來探討網路謠言,使用「第三人效果」來檢視網路謠言所造成的影響,並以閱聽人為主體,探討閱聽人是如何認知網路謠言,以及人們是否會因此採取後續行為去查證謠言或是支持管制謠言。另外,本研究使用涉入度、教育程度、年齡、網路使用頻率等變項來預測第三人效果。  本研究共回收590份有效問卷。問卷回收經分析後發現,政治謠言與娛樂謠言皆存有第三人效果,網路使用者皆認為網路謠言對其他人的影響較大,對自己的影響較小。本研究並發現,涉入度、使用網路頻率也會影響第三人效果認知差距。此外,當網路使用者查覺到網路謠言對自己及對他人的影響皆強烈時,才會傾向於去查證網路謠言以及支持管制網路謠言。  在綜合比較方面,網路政治謠言的第三人效果認知差距會小於網路娛樂謠言所產生的第三人效果認知差距。並且,網?使用者查證與支持管制政治謠言的意願會高於娛樂謠言。
      Rumors are a piece of information or a story that has not been verified, which can become exaggerated and altered over time. The Internet's recent appearance as a new media technology has shown ever new possibilities for the fast diffusion of rumors. Using the third-person effect as a theoretical underpinning, the present study tries to compare the third-person effect on individual’s perceptions and behavioral outcomes (to verify rumors or to support for restrictions on Internet rumors) of the influence with two kinds of Internet rumors: showbiz rumors and political rumors.  590 samples were collected through online survey. The results reaffirmed support for the perceptual hypothesis. Issue involvement and time spent on the Internet were the two major antecedents of the third-person perceptual effect. The differences were also found between two kinds of rumors. The effect of the third-person perceptions of Internet political rumors was smaller than that of Internet showbiz rumors. Furthermore, respondents’ intentions of verifying and supporting the restriction of political rumors were higher than that of Internet showbiz rumors. Theoretical and practical implications are also discussed.
    Appears in Collections:[傳播學系電訊傳播研究所] 學位論文

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