National Chung Cheng University Institutional Repository:Item A095B0000Q/515
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    Please use this identifier to cite or link to this item: http://ccur.lib.ccu.edu.tw/handle/A095B0000Q/515


    Title: 影響採用RWD設計網頁意圖之因素;Factors Affecting the Intention of Designing Web Pages Using RWD
    Authors: 胡瑋
    Contributors: 資訊管理系研究所
    Keywords: TAM與TTF整合模式;響應式網頁設計;轉換障礙;TAM-TTF integration model;Responsive Web Design;conversion cost
    Date: 2017
    Issue Date: 2019-07-17
    Publisher: 資訊管理系研究所
    Abstract: 隨著行動上網的資訊普及,許多行動裝置如智慧型手機、平板電腦等行動設備,已經成為許多人生活與工作無法欠缺的工具。為滿足不同載具與螢幕解析度的適當內容呈現,採用響應式網頁設計技術已成為設計師主要的設計工具之一。本研究以科技接受模式與任務-科技適配理論整合模式,來探討網頁設計師對於響應式網頁設計技術的任務適配與採用意願的程度。我們採用問卷調查方式,以國內網頁設計師作為研究對象進行實證研究。 171份有效門卷經結構方程式模式進行資料分析後發現:知覺有用性、知覺易用性、和轉換成本對使用態度有正向影響,使用態度對使用圖有正向影響。
    With mobile Internet access, many mobile devices such as smart phones, tablet PCs, and other mobile devices have become tools for many people in their everyday lives. To meet the appropriate content of different devices and screen resolutions, Responsive Web Design (RWD) technology has become an important design tool. In this study, we explored the factors influencing web designers’ decision on adopting RWD based on Technology Acceptance Model and Task-Technology Fit Model. A questionnaire survey was conducted and 171 validate responses were collected. Structural equation modeling technique was employed for data analysis and the results showed that perceived usefulness, perceived ease of use, and perceived cost had positive impacts on attitude, and attitude had a positive impact on adoption intention.
    Appears in Collections:[Graduate Institute of Information Management] thesis

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